Maurten Addition

Add taste to the Mix 
Maurten Addition is a palate reset. It is designed to give athletes the option of adding a different taste to Drink Mix 320 or 160. Repeated consumption of carbohydrate fuels — even those with a neutral flavor profile — can lead to a state of flavor fatigue. Symptoms can include a lack of motivation to maintain a planned fueling protocol, sickly or nauseous sensation, and a desensitized sense of taste. For athletes impacted by flavor fatigue, the result can be reduced fueling and an energy deficit. Maurten Addition enables athletes to vary their fuel according to preferred taste without impacting the function of Hydrogel Technology.

Taste is personal
Any fuel strategy should be unique to the athlete using it. Taste is no different. How and when athletes use taste is highly individualized. Additions enable athletes to vary the taste of Drink Mix on their terms — applying a palate reset where necessary and as required. This is calculated fueling. 

Flavor fatigue explained 
Over-exposure and repeated consumption of the same taste or texture can reduce the appetite to maintain a consistent fueling strategy. In short, fuel becomes less appealing. It breaks an athlete’s commitment to the plan they are trying to follow and ultimately may lead to an energy deficit. Additions help athletes to prioritize fueling by mitigating against the negative effects of flavor fatigue.